TAG's Mission:

We aim to positively influence the content of our local TV programming in terms of values portrayed; decency in speech, dressing and action; contribution to intellectual development of viewers; promotion of a healthy love for country; and, respect for religious beliefs.

TAG goes to Batangas City

Posted on : 23-04-2012 | By : admin | In : Announcements, News

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Here’s a little article for you guys to read to start the week. Happy week to everyone! :)

TAG was invited to a media literacy seminar-workshop called “Make Media Matter”, a project of the School of Education and Human Development from the University of Asia and the Pacific, held last 11 February 2012 at the Immaculate Heart of Mary Learning Center and School of Values (IHMLCSV) in Batangas City. Ms. Ina Celo Ivane B. Gonda was the Program Designer with Ms. Concha C. Dela Cruz as AIDE Instructor.

TAG was invited to a media literacy seminar-workshop called “Make Media Matter”, a project of the School of Education and Human Development from the University of Asia and the Pacific, held last 11 February 2012 at the Immaculate Heart of Mary Learning Center and School of Values (IHMLCSV) in Batangas City. Ms. Ina Celo Ivane B. Gonda was the Program Designer with Ms. Concha C. Dela Cruz as AIDE Instructor.

This one-day event was designed to equip and enable members of the faculty, selected high school students, and their parents with the necessary knowledge and traits that would help them to be proactive consumers of media exhibiting the qualities of being responsible and ethical users.

In this regard, TAG was assigned to give a lecture on media literacy in general, its importance and benefits, and the developmentally appropriate practices and forms of media for teenagers.

Ms. Ching Aunario started by giving a definition of Media Literacy: “Process that equips and enables students, teachers, and parents with the necessary knowledge and traits that will help them be proactive consumers of media exhibiting the qualities of being responsible, and ethical users of media”. And what Media Literacy is NOT:

Media ‘bashing’ is NOT media literacy, however media literacy sometimes involves criticizing the media.
• Merely producing media is NOT media literacy, although media literacy should include media production.
• Just teaching with videos or CDRoms or other mediated content is NOT media literacy; one must also teach about media.
• Simply looking for political agendas, stereotypes or misrepresentations is NOT media literacy; there should also be an exploration of the systems making those representations appear “normal.”
• Looking at a media message or a mediated experience from just one perspective is NOT media literacy because media should be examined from multiple positions.
• Media Literacy does NOT mean “don’t watch;” it means “watch carefully, think critically.”

In addition, she cited the importance/benefits of media literacy:

• Take advantage of media
• Know how to filter messages from different forms of media
• Know how to ask smart questions and make smart choices
• Avoid biases, stereotypes, and sensationalism
• Develops critical thinking skills
• Protect our imagination, emotions, attitudes, opinions, values, and lifestyles

Ms. Gerly de Castro then talked about TAG, who they are and what they do. Some tips on tv viewing were shared:

• Be a sifter, not a sponge – do not absorb everything you see and hear about in media; THINK: Is what I see or hear true or correct? Things are not always what they seem to be.
• Process what you see and hear – be discerning; it is good that teleseryes now carry an MTRCB precaution/warning – kailangan ang patnubay ng magulang para sa mga batang manonood. This is meant to be observed and so now the parents are made accountable for their children’s viewing.
• Learn when to change channels – if you sense something wrong, turn off the tv or immediately change channel; most likely you are correct.

• Be vigilant especially for parents who still have young children. It is strongly suggested that parents monitor what their children watch. Quantity and Quality of watching should be considered. Evaluate the appropriateness of the show to that of the child.
• And most important, be proactive – react! Let your voices and your concerns be heard.

In TAG, they have an Assessment Sheet to guide them when they make comments and reviews. The basis is their mission statement, that is, to positively influence the content of our local/free tv programming in terms of values portrayed; decency in speech, dressing and action; contribution to intellectual development of viewers; healthy love of country; and respect for religious beliefs.

An open forum followed, handled by another TAG member, Ms. Girlie Lucila. Again, it was emphasized how important it is to be pro-active, skilful and smart in all forms of media, print and broadcast, as well as the high-tech internet.

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