TAG's Mission:

We aim to positively influence the content of our local TV programming in terms of values portrayed; decency in speech, dressing and action; contribution to intellectual development of viewers; promotion of a healthy love for country; and, respect for religious beliefs.

TV Review: Unang Hirit

Posted on : 21-06-2010 | By : admin | In : Reviews, TV


Unang Hirit

Category: Morning Talk Show

TV Channel: GMA 7                    Days: MON – FRI                 Time: 5:15AM

Hosts: Arnold Clavio, Suzi Entrata-Abrera, Lyn Ching-Pascual, Rhea Santos, Drew Arellano, Winnie Monsod, Arn Arn etc.


Lives up to its name since it may be the first thing you see on TV as it starts as early as 5:15am.  Made up of sections categorized as either informative or entertaining.  The “informative” segments are: Front Page (headlines), Boses ng Masa (poll section), Pasada Balita (radio news),  Bantay Panahon (weather report), MMDA Traffic Report, and Unang Balita (other news/breaking news).  The entertainment portion includes Showbiz Banner (showbiz news), You Got d’ Look…alike (actor-audience look alike), UH Top 10, UH Mobil Tambayan (live portion on the street), Boses ng Bayan (tips & comments from the viewers), and People Places & Events (calendar of cultural events).  The other segments – UH Exclusives (special features), Ms. Shoppingera (best deals & sales), Ka Style ko si Idol (fashion/wardrobe and their prices) and UH’s Gimmick Portion (miscellaneous topics) are very entertaining, practical and informative.


You will definitely wake up with this show.  The show starts of with its fast paced news that endeavors to keep its viewers up to date with current events.  The manner of reporting is consistent with GMA’s balanced reporting.  The viewers are also informed of other matters.  The weather of the day, the timely traffic report  and the best deals in shopping.  Even the fillers are quite interesting as they share sensible tips on what’s healthy or give practical insights into the ‘day to day’ living.  The entertainment portion not only informs but is unique as it encourages interaction with the audience.  There are contests that allow one to participate live while the others just require you to send in your text messages.  And you get to win big prizes for your efforts in waking up early and keeping awake.

Unang Hirit’s many lively hosts are truly “wacky” as they seem to make it their personal responsibility to ensure that its audience stay awake and are kept on their toes during the whole course of the show.  They may seem all fun and highly amusing but they are also witty and truly professionals.  They behave and dress appropriately according to the segment of the show.

What are your thoughts about the show and/or the review? Comment below or tweet us by adding @TVadvocacy to your tweets!

TV Review: Kim Possible and Jackie Chan Adventures

Posted on : 27-05-2010 | By : admin | In : Reviews




Category: CARTOONS (Originally featured in Disney Channel/Dubbed in Tagalog)

Kim Possible (KP)

TV Channel: ABS CBN                   Days: SAT                   Time: 7:30 a.m.

Synopsis: As the song goes…she’s an average teenage girl and she’s here to save the world…Kim’s far from average as she battles every week bad guys who try to take over the world.  With her sidekick (and boyfriend), Ron Stoppable, and the sidekick’s sidekick, Rufus the naked mole rat, and their computer genius friend Wade, they are able to thwart every evil scheme that each of their enemies try to unfold.  And yet, despite this hazardous occupation, she is still able to do all her student duties, participate in school activities, and be home early on school days.

Jackie Chan Adventures (JC)

TV Channel: GMA 7                        Days: Mon – Fri            Time: around 10 a.m.

Synopsis: It’s Jackie Chan, our favorite martial arts expert, in animation. Jackie is an archeologist who is tasked to find 12 magic talismans, each containing different powers.  He is aided by his uncle who owns an antique shop and is knowledgeable in Chinese ancient artifacts.  In his many adventures, he is accompanied by his visiting niece, Jade, albeit against his will; and together they are able to keep these powerful objects from getting into the wrong hands and from being used for evil purposes.

Review: The following review was made by TAG jr members.

KP – We think it is funny and a likeable cartoon.  We encourage kids to watch this. Because it somehow teaches them good from bad.  It also makes them have a fun time.  Kids could have fun copying the characters. We advise not to follow the actions but to follow the characteristics.  Like Kim has the characteristics of being brave, loyal, kindhearted, generous, helpful and curious. While Ron is dimwitted, dumb, funny, accident prone and lucky. We’re not sure about Ron but Kim is a person to be idolized.

JC – We think Jackie Chan is a great hero.  We enjoy watching this so we guess other kids would too.  It makes them see how it is to be in an adventure.  Jackie Chan is an archeologist and an adventurer who, suddenly, found out about a few magic tablets. Then he is suddenly racing against some dark ninjas to collect them all.  We should follow his footsteps not by “racing against ninjas” but by being loyal, friendly, brave and standing for justice.  We don’t have to learn kung fu or be an archeologist to have these characteristics. Still, Jackie Chan is great!

Mom’s review. Following the tradition of Disney cartoons, Kim Possible and Jackie Chan Adventures are truly kid-friendly type of entertainment.  These cartoons are wholesome and don’t portray “graphic” violence.  They espouse family values as we are shown the love, care and respect each member of the family has for the other. In KP, the family is whole: father, mother, Kim and her siblings; whilst in JC, it shows love for the extended family.  Its all that and yet its far from boring because each episode is action-packed.  Warning though for parents whose kids can’t tell apart reality from fantasy, its best that you explain to them parts that show scary creatures and life threatening stunts.

What do you think about Kim Possible and Jackie Chan Adventures? Comment below or tweet us by adding a @TVadvocacy on your tweet.

Sex for pleasure means using person as object

Posted on : 21-05-2010 | By : admin | In : Feedback, Letters, Reviews


Sex for pleasure means using person as object

Philippine Daily Inquirer
First Posted 22:23:00 05/04/2010
THIS IS IN REACTION TO THE MARCH 5 editorial titled “Intolerance” which stated: “the problem with the intolerant attitude of the two good bishops is that, as far as contraception is concerned, they want Catholic doctrine to effectively dictate government policy”; and went on to claim that “even if all Filipino Catholics were to accept that teaching in full, it is still ‘only’ a religious teaching; it cannot be used to decide state affairs.”

We believe in the dignity of man and the sacredness of life. Everyone is duty-bound to participate in shaping the moral character of our society. And we thank the good bishops for reminding us to mind our morals. Who else will teach us about morals? As citizens and taxpayers, we have a right to be represented in the policy-making process of the government.

The Catechism on Family and Life for the 2010 Elections, prepared by the CBCP Episcopal Commission on Family and Life, clarifies tolerance as “respect for the right of other persons to profess a different opinion and belief. However, tolerance cannot be understood as believing that other peoples’ points of view are equally good as one’s own, since this would blur the lines between good and evil and renounce the judgment of a sound and well-informed conscience.

“In fact, publicly proclaiming one’s own beliefs is a service for dialogue, because through this way others can know exactly what and how one thinks. One offers one’s thoughts for reflection to others while respecting their beliefs, but without assuming that all beliefs are equally valid.”

As Archbishop Burke said: “Always and everywhere evil cannot be called good for the sake of accomplishing some other good end.”

Contraception aims to obstruct conception, which is beautiful if done within marriage. And marriage is the total and unconditional self-giving of a man to a woman for life. In practicing contraception, it is like the spouses telling each other, “I love you as long as we do not give birth.” And since abortifacient drugs cause cancer in women, it is also like the husband telling the wife: “I love you as long as we do not give birth, even if it will endanger your life.”

The implicit message of the health department in giving away condoms is: Have sex galore; we will provide free, unlimited supply of condoms!

Is this the kind of society that we want? What an ineffective, short-sighted solution to the AIDS problem. The use of condoms abets wanton multiple sex partners, thus, spreading AIDS faster; it also encourages depravity, infidelity, sensuality, permissiveness.

Men and women are persons before all else and for this reason, sex cannot be used for pleasure only. Otherwise, it would mean using a person simply as an object.

We would rather prefer that government teach the public by word and deed: Be faithful to your spouse, avoid AIDS. This has a lasting, positive, effect on society, in line with nation-building.


What are your thoughts about the matter? Comment below or tweet by adding @tvadvocacy on your tweets.

TV Review: Lovers in Paris

Posted on : 02-10-2009 | By : admin | In : Reviews



TITLE : “LOVERS IN PARIS”                                         CATEGORY : TELESERYE

TV CHANNEL: ABS CBN        DAYS: Monday to Friday         Time Slot: 8:30 p.m.

LEAD STARS: Piolo Pascual as Carlo Aranaz

KC Concepcion as Vivian Vizcarra

Zanjoe Marudo as Martin

Christopher de Leon as The Chairman

PRODUCER: Lindsay Anne Dizon


John Lazatin (Paris Unit Director)


“Lovers in Paris” is an adaptation of a Koreanovela of the same title, whose initial setting is also in Paris.

Vivian’s father’s dream is for her to go to Paris to pursue studies in directing films. With the death of both her parents, Vivian set off to Paris with the little savings of the father. To make ends meet, she took on a job as housekeeper for Carlo.

Carlo has been living in Paris for 2 years, after a failed marriage. He is being groomed to be the next Chairman of Aranaz Motors, a family owned corporation.


Lovers in Paris is a story involving three people who have very different views of love – one is love is a responsibility, another, it is giving and receiving and the other, love is self gratification.

The teleserye has been revised to suit the Filipino audience so expect intrigues and sensationalism as the story unfolds…

Tambuli Awards 2009 Winners

Posted on : 18-08-2009 | By : admin | In : Reviews


Carmencita Esteban Platinum Awardee: Coca Cola Export Corporation and McCann Worldgroup Philippines


Best Small Budget Product Brand Campaign

Bronze Winner

Market! Market! Tarp Bag Promo

Client: Station Square East Commercial Corp.

Silver Winner

Johnson’s Baby Oil: Botelya

Client: Johnson and Johnson’s

Agency: Universal McCann

Best Small Budget Service Brand Campaign

Bronze Winner


Client: Computer Assisted Learning Philippines

Agency: Blue Bottle, Inc.

Silver Winners

Earth Hour 2008

Client: WWF Philippines

Agency: Leo Burnett Manila

Ronald McDonald House Charities

Client: Golden Arches Development Corporation

Agency:  DDB Philippines

Best Established Product Brand Campaign

Bronze Winners

Alaxan FR: Rope

Client: UNILAB


Batang Alaska Ngayon, Superstar Bukas!

Client: Alaska Milk Corporation

Agency: TBWA-SMP

Cerelac: Big Nutrition for Small Tummies

Client: Nestle Philippines, Inc.

Agency: Publicis Manila

Lucky Me: Kainang Pamilya Mahalaga

Client: Monde Nissin Corporation


Nescafe: Positively Coffee

Client: Nestle Philippines

Agency: Publicis Manila

Quaker Oats: Healthy Hearts

Client: PepsiCo International

Agency: BBDO Guerrero; Proximity Philippines

Silver Winner

Greenwich Pizza Overloaded Campaign

Client: Fresh ‘n Famous Foods Inc.


Best Established Service Brand Campaign

Bronze Winners

BPI Expect More

Client: Bank of the Philippine Islands

Agency: Y&R Philippines

Smart Buddy: Me na Me

Client: Smart Communications, Inc.

Agency: DDB Philippines

Smart Uzzap: Bring Me Along

Client: Smart Communications, Inc.

Agency: dm9jaymesyfu

Best Integrated Internal Marketing Program

Bronze Winners

2007 Blue Ocean: Sailing On

Client: Prudentialife Plans, Inc.

Agency: PLW, Inc.

Petron’s Reap Program

Client: Petron Corporation

Agency: Studio 5 Designs, Inc.

Silver Winners

Cavite: Be Part of the Revolution

Client: Provincial Government of Cavite

Agency: EON

Leo-Burnett Humankind Philosophy

Client & Agency: Leo Burnett Manila

Best Innovative and Integrated Media Campaign

Bronze Winners

BPI Expect More

Client: Bank of the Philippine Islands

Agency: Y&R Philippines

Jollibee Jollitown

Client: Jollibee Food Corporation

Agency: Universal McCann

Rejoice Salon-the-Go

Client: Procter and Gamble

Agency: Leo Burnett Manila

Skelan: Ayos na ang buto-buto

Client: UNILAB

Agency: McCann Erickson Philippines, Inc.

Smart Bro Prepaid Launch/ Flash

Client: Smart Communications, Inc.

Agency: DraftFCB
Talk to Doc

Client: The Medical City

Agency: Adformatix, Inc.

Silver Winners

BPInoy Learning Program

Client: Bank of the Philippine Islands

Toblerone’s National Thank You Day

Client: Kraft Food Philippines, Inc.

Agency: GeiserMaclang Marketing Communications, Inc.

Best Insights and Strategic Thinking

Bronze Winners

12 Cups with Coffee Bean & Tea Leaf: Give in to Giving

Client: The Coffee Bean and Tea Leaf, Philippines

Agency: GeiserMaclang Marketing Communications, Inc.

Bayan Wireless Landline

Client: Bayan Telecommunications

Agency: GeiserMaclang Marketing Communications, Inc.; BBDO Guerrero

Biogesic Ingat Campaign

Client: UNILAB

Agency: McCann Erickson Philippines, Inc.

Cerelac:  Big Nutrition for Small Tummies

Client: Nestle Philippines, Inc.

Agency: Publicis Manila

Drowning Out the Noise of a Silent Killer

Client: Wyeth Philippines, Inc.

Agency: GeiserMaclang Marketing Communications, Inc.

Greenwich Pizza Friendship Campaign

Client: Fresh ‘n Famous Foods Inc.


Lucky Me: Kainang Pamilya Mahalaga

Client: Monde Nissin Corporation


Quaker Oats: Healthy Hearts

Client: PepsiCo International

Agency: BBDO Guerrero; Proximity Philippines

Most Effective Teens Brand Campaign

Silver Winners

ArtPetron: Pro-Youth, Pro-Filipino

Client: Petron Corporation

Agency: Studio 5 Designs, Inc.


Client: Benigno S. Aquino Foundation

Agency: McCann Erickson Philippines, Inc.

McDonald’s Cheeseburgers

Client: Golden Arches Philippines

Agency: DDB Philippines

Search for Ten Outstanding Expat Pinoy Children

Client: Bank of the Philippine Islands

Agency: McCann Worldgroup

Most Effective Family-Oriented Brand Campaign

Bronze Winners

2008 Pearl: The Luster of Life Campaign

Client: Prudentialife Plans, Inc.

Agency: PLW, Inc.

Natural (Ascof) is Better Than Chemicals

Client: Pascual Laboratories, Inc.

Agency:  Well Advertising and Marketing Agency, Inc.

PSBank: Save it Forward

Client: Philippine Savings Bank, Inc.

Agency: Publicis Manila

Silver Winners

BPInoy Learning Program

Client: Bank of the Philippine Islands

Cerelac: Big Nutrition for Small Tummies

Client: Nestle Philippines, Inc.

Agency: Publicis Manila

Johnson’s Baby Oil: Botelya

Client: Johnson and Johnson’s

Agency: Universal McCann

Lucky Me: Kainang Pamilya Mahalaga

Client: Monde Nissin Corporation


GOLD Winners

Coca-Cola Family Bonding Campaign 2009

Client: The Coca-Cola Export Corporation

Agency: McCann Erickson Philippines, Inc.

Selecta Ice Cream: Dad Proof

Client: Unilever RFM Ice Cream

Agency: Lowe, Inc.

Effectiveness Agency of the Year

McCann Erickson Philippines, Inc.

Effectiveness Advertiser of the Year Award

The Coca-Cola Export Corporation

Carmencita Esteban Platinum Award

Coca-Cola Family Bonding Campaign 2009

Client: The Coca-Cola Export Corporation

Agency: McCann Erickson Philippines, Inc.

UA&P Schedule of Activities

Posted on : 18-08-2009 | By : admin | In : Reviews


University of Asia and the Pacific

St Josemaria Escriva Drive, Pasig City

Schedule of Activities


Monday to Friday   7:45 a.m. and 12:05 p.m.

Saturday & public holidays  12:05 p.m. only


Monday to Friday   8:30 a.m. – 7:30 p.m.

Saturday & public holidays  9:30 a.m. – 7:30 p.m.

Eucharistic Vigil

Friday    1:00 – 4:30 p.m.

Recollections for Professional Men

1st and 3rd Friday   6:00 – 8:00 p.m. (Dizon Auditorium)

2nd Wednesday   6:00 – 8:00 p.m. (ALB Oratory & Dining Hall 1)

Recollections for Professional Women and Housewives

1st Saturday    3:00 – 5:00 p.m. (Dizon Auditorium)

2nd Thursday    10:00 a.m. – 12:00 n.n (Dizon Auditorium)

3rd Thursday   10:00 a.m. – 12:00 n.n. (Dizon Auditorium)

2nd Friday    5:45 – 7:45 p.m. ( Dizon Auditorium)

4th Tuesday 5:45 – 7:45 p.m. (Dizon Auditorium)

Catholic Doctrine Class for Ladies

2nd and 3rd Thursdays   9:00 – 10:00 a.m. (Dizon Auditorium)

1st Saturday    2:00 – 2:45 p.m. (Dizon Auditorium)

3rd Tuesday     6:00 – 7:00 p.m. (ACB 304)

Public Encouraged to Report Non-Child Friendly Television Shows

Posted on : 18-08-2009 | By : admin | In : TV


The public may now report “non-child friendly TV shows” to the National Council for Children’s Television (NCCT) by typing BANTAYTV(space)NAME?AGE?ADDRESS?MESSAGE to 700-6228 or BANTAYTV(space)TV PROGRAM(space)DATE OF AIRING to 700-6228, as gathered from a news item of the Inquirer on 31 July 2009,  as follows:

TV monitored for offensive content

WITH ABOUT HALF OF PROGRAMS on television containing violence, the Department of Education (DepEd) launched on Wednesday a “Bantay TV” campaign, which asks viewers to report “offensive” scenes and dialogue that they believe are not suitable for children.

DepEd Secretary Jesli Lapus said the campaign was designed to convince TV networks and advertisers to promote child-friendly shows.

He said the campaign hopes to reduce by at least 20 percent the incidence of “vulgarity, discrimination, sex, and violence” on television.

Lapus said children in Metro Manila now spend about 3 hours a day in front of the television screen.

He said an average child would have watched 5,000 hours of TV by the time he or she enters Grade I and 25,000 hours by the end of high school or “more time that what would be spent in a classroom earning a college degree.”

Lapus said he believed “excessive violence, sex, and foul language on television are threats to our children’s well-being.”

“The TV that you are monitoring could be equal if not more influential than our teachers, because children spend more time with the TV monitor,” said Lapus, echoing a still controversial view.

DepEd, the Movie and Television Review and Classification Board (MTRCB), the National Council for  Children’s Television (NCCT), and Smart Communications recently inked an agreement that would allow the public to send complaints to the NCCT via text messaging, the telephone, or through the Internet.

Members of the public can report “non-child friendly TV shows” to the NCCT by typing BANTAYTV(space)NAME?AGE?ADDRESS?MESSAGE to 700-6228 or BANTAYTV(space)TV PROGRAM(space)DATE OF AIRING to 700-6228.’”

TV Review: Only You

Posted on : 01-05-2009 | By : admin | In : Reviews



TITLE : “ONLY YOU”                                             CATEGORY : TELESERYE

TV CHANNEL: ABS CBN       DAYS: Monday to Friday        Time Slot: 8:30 p.m.

LEAD STARS: Angel Locsin as Jillian Mendoza

Sam Milby as TJ Javier

Diether Ocampo as Jonathan Sembrano

Dimples Romana as Dina Javier, TJ’s elder sister

Iya Villania as Trixie Gonzales

PRODUCER: Sockie Prince

DIRECTOR : Rory B. Quintos


“Only You” is an adaptation of a Koreanovela of the same title. The initial setting of the teleserye is in Korea (versus Venice in the Korean version) where Jillian and long time best friend, Jonathan won a cooking contest and were sent to Korea to study Asian cuisine.

Jillian’s heart is set to pursue a culinary career in order to provide a good life for her family although her mother thinks otherwise. She goes looking for the woman whom she thought could give her a winning recipe.  In her pursuit, she meets TJ who, at the same time, is looking for his mother, the same woman Jillian is after.

TJ is arrogant and their meeting is other than peaceful but they end up having a one-night affair and later, a misunderstanding.

The twist of the story begins six years later, when Jillian and TJ meet again in the Philippines.  Jillian has a son, Joshua, and because of their financial difficulties, they live with her best friend, Jonathan, who is very much in love with Jillian.


A love story but…. not really a good start with Jillian becoming pregnant in an instant although both TJ and Jillian will end up with each other. Hopefully, it will remain a non violent and pleasant love story.

Congressmen Time with Bingbong Crisologo

Posted on : 10-11-2008 | By : admin | In : Feedback, TV


I watched Congressmen Time last 30 October 2008, 8 pm on ChanneI 4 where Bingbong Crisologo and Senator Francisco Tatad were featured on your views regarding the Reproductive Health bill.

It was a very enlightening talk show and we are glad that Bingbong Crisologo pointed out his objections against the RH bill, namely, 1) the unjust penalties imposed on those who oppose it; and, 2) that you stated that no money should be involved in the implementation of the bill.

May we also point out the harmful effects of the Bill in its entirety:  Firstly, the RH bill is a threat to the moral health of society. It has serious adverse effect on the family as it encourages promiscuity, having many sexual partners without commitment.  Extra-marital sex is encouraged as the free use of pills, condoms and other contraceptives is made legal and conveniently available.   Many families can be broken down due to infidelities.   Sex is good if done within marriage of a matured man and woman who give themselves unconditionally to each other for life.  Sacrifice is an ennobling value of the Billings natural method as it strengthens the love of the spouses, enhances their relationship and bonds their family closer.  The family is the basic cell of society and a healthy family makes up a healthy, happy society.

Secondly, the RH bill promotes the use of abortifacient drugs that prevent the implantation of the fetus and are harmful to women’s health.  The RH bill can misguide millions of Filipinos into offending God by committing sin against the 5th Commandment not to kill.  Divine law is above human law. The Congressmen and women who approve it are all accountable for their misleading decisions/actions.  The higher their authority  and influence,  the greater their responsibility to the Creator who made man’s reproductive capacity for a noble reason.  All that He created is good and has a purpose.  For Congress to deny it is the gravest injustice committed.

Thirdly, the RH bill imposes stiff penalties and imprisonment to those who object to it.  This is in violation of human rights and freedom  The bill also requires sex education to school children that weakens parental authority over them and urges the young to have early sexual activity.  Sex education can make children more traumatized, hence, more harmful to them,  than educated.

Fourthly, the huge P2 billion allocation to implement the RH Bill to prevent pregnancy, which is not a disease, can be put to better use like  investing the funds in the sound formation and education of the young who will be the nation’s future leaders with moral fiber.  Build more classrooms, give scholarships to poor, deserving youth, increase/upgrade the salaries of teachers. The substantial fund can also be used for countryside development to induce foreign investments and provide more jobs. Indeed, productivity, not contraceptives, will end poverty. Human capital is our best saving grace.  The OFWs keep our economy afloat with their enormous inward foreign remittances.  They endure the sacrifice of working abroad, away from their families and loved ones.  So why would Congress eagerly want to reduce the number of  “heroes” of the country?

We pray that all congressmen will totally reject the RH bill and that Bingbong Crisologo will help enlighten his colleagues in congress to follow his good example as well. Being a congressman is for the best avenue to spread the Commandments of God.  We cannot be cafeteria-style Catholics who choose to believe and practice only the Commandments that agree with our materialistic and hedonistic lifestyles.

The Congressmen are duty bound to uphold their mandate under our Constitution – to defend life from the moment of conception,  the sanctity of marriage and the well-being of the family

Ching D. Aunario

Sept 20′s Workshop in Tanglaw

Posted on : 13-10-2008 | By : admin | In : Feedback, TV


A episode of the TV show Maalaala Mo Kaya called ‘Swing’ was shown. This series is televised every Saturday night on ABS-CBN 2.  Using this as a starting point, the workshop participants got a dose of what to expect when reviewing a TV show.

TAG members gave brief intro on what TAG is all about. Tippie then gave a shor list of Do’s and Don’t s when monitoring and critiquing TV programs. Each participant was given a chance to express their views and opinions on the subject matter guided by TAG’s Assessment Sheet. We were once again enlightened by Tippie’s numerous nuggets, one of which is ‘Watch what you watch!’

If you wish to be part of this great learning experience, keep an eye out for other upcoming schedules which are announced here.

August 9 Workshop Recap

Posted on : 13-10-2008 | By : admin | In : Feedback, Reviews, TV


Every so often, TAG would hold talks, seminars, get togethers and last August 9, the group held one in Woodrose School. It was a get together and a TV viewing exercise. For starters, Gerly de Castro welcomed the group of ladies and TAG President Ching Aunario gave an update: TAG is on its 4th year, having turned 3 in November last year; the Website launch in August 2007; TAG opened its membership to the young, TAG Jr.

Ching made mention of our monthly meetings, the more important ones were with MTRCB Chairman Laguardia in February 2008 and with the National Council for Children’s Television’s (NCCT) Chairman Alice Pañares in June 2008.

The MTRCB Chairman welcomes our letters, even if we report or comment on repeated offenses. They told us that they would call and remind TV stations on the same misconduct numerous times. MTRCB suggested TAG come up with specific guidelines and standards on TV viewing (we came up with the TAG Assessment Sheet) and also to follow up the implementation of the Children’s TV Act of 1997.

NCCT is the implementing arm of the Children’s Television Act of 1997 which requires the formulation of national policies pertaining to children’s broadcast programs. Chairman Pañares advised that they have just concluded an experimental survey on TV viewing habits of Metro Manila students and promoted workshops for students and teachers on Media Education.  Part of the activity is learning to critique shows and give comments to the proper people. This has been upgraded to Literacy Viewing conducted with various students group, teachers group and parents group. This is still on going and is now reaching provinces outside Metro Manila. And we look forward to their future plans as they would like to collaborate with TAG for the parents watch group.

Before proceeding to the TV viewing exercise, TAG Consultant Tippie Olivares gave the group some tips on TV Viewing:

have pen and paper ready whenever you watch tv; write down insights and noteworthy suggestions

review entire episode, from beginning to end; or complete portion of a variety show (as in Wowowee or Eat Bulaga), to get the whole story/picture, reserve judgment, keep in mind the basic CORE VALUES of TAG as these will be the basis of your assessment in the TAG Assessment Sheet.

When faced with controversial materials, look at the following: appropriateness, fitness to the whole, necessity, treatment. Don’t condemn, offer suggestions and alternatives instead. Find creative ways to express negative comments. Project a concerned rather than agitated, self righteous, or angry tone; be objective. Don’t focus only on the negatives; balance review and commend the good points of the show as well. When writing a review, keep purpose and audience in mind – is it for mothers’ guidance or concern for children?

The group was able to apply the new TAG Assessment Sheet when they viewed a Maalaala Mo Kaya (MMK) episode, “Cake”; starring Rustom Padilla (as Rod), Gardo Versoza (as Ronald); produced by Olive Lamasan. The following were the items taken up and discussed:

Key Ideas: Homosexuality is fine. Love justifies everything (closing remarks of Charo Santos). It’s okay, we’re not hurting anyone. Marriage proposal (the dream of every gay; this episode is a gay advocacy).

Areas of Concern: Relativism – the pwede na/ okay lang/ consenting attitude of Rod’s lady friend, his work supervisor, even his parents. Rod portrays all the good qualities whereas the wife is portrayed negatively so that Ronald could not help but praise Rod (he cooks well, he cares, loves him, unlike his wife, etc…). Ronald’s wife leaving the children and running away with her jeepney driver lover. Rod’s sister’s feedback upon his return home was presented negatively, an antoganist when, in fact, she was the only one who showed disapproval and real concern for Rod. Show ending in “close to a kissing scene” between Rod and Ronald and Ronald’s saying, “will you marry me?”

Good Points of the show: Friendship. Unconditional love. Concern for family; provide financial support. Hardworking (as OFW).

Negative Points of the show: Wife/mother left home and went with her lover (adultery). Ronald’s jumping off from a rooftop (suicide). Rod has had 2 other homosexual relations (abnormal). The final outcome of the exercise is “Not Recommended” for children and even young adults (TAG Assessment Score is below 50). The show is confusing for those with little or nor formation.

All in all, the get together was entertaining and a learning experience. We realize how we can have very differing opinions and it becomes fruitful when we work as a team.

TV Review: I Love Betty La Fea

Posted on : 13-10-2008 | By : admin | In : Reviews, TV


This comedy series is about a new marketing graduate who is set on pursuing her first job in a posh advertising agency despite her seeming “out of place” situation due to her outdated sense of fashion and lack of good looks. She made a good intellectual impression though on the owners of the agency and gets hired as secretary to the President of Eco Moda Manila, Armando Solis.

Her mean colleagues tried several tactics to force her to resign but as she needed the job badly to support her family, she stayed on.

The twist comes in the presence of Daniella Valencia, the SVP of the agency company whose job is to make sure that everything is under control in Eco Moda Manila. Her distrust towards Armando’s capabilities, however, often creates a rift between them. Knowing that he’s the fiancé of her younger sister, Marcella, only intensifies her belief that he’s nothing but a first-class gigolo.

The noteworthy feature of this comedy is the closeness of the family of Betty – one can see how they support each other, how they rejoiced when Betty got the job, how Betty encourages her brother with his dream; how the parents care for one another and for their children.

It is also a welcome scene to see how Betty positively responds to her being the butt of jokes and how she carries herself with kindness throughout. Hopefully, this wholesome trend continues till the end of the series.

Series info:

Category: Comedy Series
TV Channel: ABS CBN 2
Time Slot: 8:30 pm (M-F)

Bea Alonso as Beatrice Pengson
John Llyod Cruz as Armando Solis
Ruffa Gutierrez as Daniella
Vhong Navarro as Kulas
Megan Young as Marcella
Ai Ai de las Alas as the mother of Betty
Ronaldo Valdez as the father of Betty

Darnel Joy Villaflor

Erick Salud, Don Cuaresma

Heart to Heart Talk on Reproductive Health Bill

Posted on : 01-09-2008 | By : admin | In : Feedback, Reviews, TV


This is in reaction to the television show, Heart to Heart Talk, that I saw on 02 August 2008, Saturday, at 7-8pm on NBN 4. It was hosted by Ms. Baby Nebrida Ballesty with guests, Sen. Kit Tatad, Atty. Jo Imbong, and Mr. Gene Ballesty.

Their topic was on Humanae Vitae, an encyclical written by Pope Paul VI, encouraging that every conjugal act must be open to life. Although it was written some forty years ago, the encyclical is highly relevant today with the current hot topic on Reproductive Health bill being eagerly pursued by some congressmen and senators. Unlike fashion that changes depending on man’s whims, morals remain the same since the source is the Author of life Himself.

An eye opener, the show was brilliantly started with the statement that sex is beautiful if done within marriage. And marriage is the union of matured man and woman who give themselves to each other unconditionally and for life.

Sen. Tatad has rightly stated that the State is not the source of Truth. The State cannot interfere on a couple’s expression of love for each other and for their children. Moreover, our Constitution mandates the respect for life and promotion of the family. Our legislators should realize that divine law is above human law.

Moreover, as vividly explained by Atty. Imbong, the Reproductive Health Bill encourages the use of abortifacients that obstruct the flow of life, and are harmful to the health of women, in addition to their adverse effect on family life. As such, they should change the title of the bill to the ‘Un-reproductive & Harmful Bill’.

In his address to the United Nation’s General Assembly on 4 October 1965, Pope Paul VI appealed:

Respect for life, even with regard to the great problem of the birth rate, must find here in your assembly its highest affirmation and its most reasoned defense. You must strive to multiply bread so that it suffices for the tables of mankind, and not rather favor an artificial control of birth, which would be irrational, in order to diminish the number of guests at the banquet of life.

St. Josemaria Escriva, the Saint of the Ordinary, whose Feast Day we celebrate on June 26, wrote in Christ is Passing By:

A married couple should build their life together on the foundation of a sincere and pure affection for each other, and on the joy that comes from having brought into the world the children God has enabled them to have. They should be capable of renouncing their personal comfort; and they should put their trust in the providence of God. To have a large family – if such is the will of God – is a guarantee of happiness and of effectiveness, in spite of everything that the mistaken proponents of a life based on selfish pleasure may say to the contrary.

Kudos to NBN Channel 4! May we have more of such enlightening and uplifting shows that serve to help make us more informed, discerning and intelligent citizens.

Written by: Ching D. Aunario, chingauna [at] yahoo.com

TV Review: Iisa Pa Lamang

Posted on : 01-09-2008 | By : admin | In : Reviews, TV



TITLE : “IISA PA LAMANG”                                CATEGORY : TELESERYE

TV CHANNEL: ABS CBN        DAYS: Monday to Friday      Time Slot: 8:30 p.m.

LEAD STARS: Claudine Barretto as Catherine, Kate

Gabby Concepcion as Rafael

Diether Ocampo as Miguel

Angelica Panganiban as Scarlet

Matt Evans as Toby

Melissa Ricks as Sofia

Cherry Pie Picache as Isadora, mother of Miguel

Laurice Guillen as mother of Rafael

Joel Torre as father of Catherine

Susan Roces as Lola of Catherine

DIRECTORS: Ruel Bayani and Manny Palo


According to ABS CBN, Iisa Pa Lamang is a story of love, family, pain, vengeance, and forgiveness.

It starts with a complicated love triangle among Catherine, Miguel and Rafael. Isadora, the mother of Miguel, did everything to separate Miguel and Catherine and made Miguel marry Scarlet to save their family business. After which, she drives away Catherine and her Lola out of their home.

Catherine finds a job as a metro aide when she happens to find a bag with P800K in cash and gives back the cash to the owner. Here she got to meet the extremely wealthy Martin, played by Bembol Roco who was overwhelmed by Catherine’s honesty and volunteers to shoulder her tuition fees to finish schooling. After graduation, he courts and eventually asks for her hand in marriage. Meanwhile, Rafael does everything to win back Catherine but to no avail as she is decided to take her revenge on Isadora.

At this point, the intrigues begin….. Catherine agrees to marry Martin despite the strong objections of her Lola; Miguel finds out who her mother in law is; Isadora starts to blackmail Catherine for P5Mn.


This teleserye deals with the usual plot of family intrigues and vengeance so the need to watch out for abuse in language used, for manifestations of hatred and greed. Hopefully, in the end, there will be reconciliation among the family members, sorrow for all the misdeeds and forgiveness, as claimed. But by then, many have been hurt and hurt deeply.

Letters: Living It Up

Posted on : 01-09-2008 | By : admin | In : Feedback, Letters, Reviews


Sent: 24 July 2008
Channel: GMA 7
Show: (TV) Living It Up

Dear Sir:

I am writing you on behalf of the Television Advocacy Group (TAG) whose aim is to “positively influence the content of local TV programs”. We do this by monitoring local shows and critiquing them through letters we send to their producers or the TV broadcast stations. Letters to their major sponsors are also targeted to make them aware of the impact the shows are making towards the viewing public.

This letter is to provide you feedback on the show “Living It Up”. Its really a pleasant and good show. I found your show both interesting and entertaining. There were episodes that were not just informative but very educational. I found this particularly to be true with the episode that showcased Japanese culture (and this has been my favorite so far) last June 4. I wish you would feature similar topics like focusing on the culture of other countries. Recently, your show has kept me up to date with the current trends.

Your presentation is hip and psychedelic. I like the colors and the letters that introduce the different segments of the show. The atmosphere is perky and the hosts are very animated. The show itself is lively – there is never a dull moment.

I wish though that the wardrobe/outfits styles would be changed. Its our thinking that the show would be more effective if the people looked more professional and simple/modest. I liked it when Mr. Tim Yap adopted Japanese costumes to fit the subject matter. It was really cool!

More power to your show.


Betsy Ramos