TAG's Mission:

We aim to positively influence the content of our local TV programming in terms of values portrayed; decency in speech, dressing and action; contribution to intellectual development of viewers; promotion of a healthy love for country; and, respect for religious beliefs.


Posted on : 28-06-2010 | By : admin | In : Columns, News


Rev. Fr. Henry P. Bocala has graciously allowed us to post one of his articles entitled FAITH AND FOOTWEAR: WAGING A RELIGIOUS-CULTURAL WAR. It is a very interesting read in the light of today’s lifestyle. A great read to start the week.

Download the Word version HERE or open the PDF file HERE

What are your comments about the article? Post them below or tweet us by adding @TVadvocacy to your tweets! Want to submit an article or review? Send them at tag_makati@yahoo.com

Kids dolled up like little Beyoncés

Posted on : 17-06-2010 | By : admin | In : Columns, News


Mr. Nestor Torre of The Philippine Daily Inquirer writes about how various sexual antics on TV are affecting our culture and children.  Read the full article HERE.

What are your comments about the matter? What do you think we should do as viewers and/or parents to make sure that children are not exposed to these kinds of entertainment?

Tweet us by adding @tvadvocacy to your tweets or commenting below.

Don’t forget to follow us on Facebook! Click on the Facebook widget on the sidebar and like our page. You can also follow us on twitter by visiting our site HERE and clicking follow to get the latest TAG news and articles.

Tag Workshop In Tanauan City

Posted on : 10-06-2010 | By : admin | In : News



The National Council for Children’s Television (NCCT)  of the Department of Education (DepED)  held a workshop titled “Media for Parents” last May 20-22, 2010, Thursday to Saturday, at the Bernardo Lirio Memorial Central School in Darasa, Tanauan City.  Opening and welcome remarks were delivered by Dr. Victoria R. Pamienta, Schools Division Superintendent and Mrs. Paciencia S. Quilao, District Supervisor.  Mr. Frank Rivera, NCCT Executive Director also gave his message followed by an overview of Republic Act No. 8370, Children’s  Television Act of 1997 given my  Mrs. Desideria  M. Atienza, Administrative Officer, DepED Central Office.

During the event, the Television Advocacy Group (TAG) gave a seminar on television viewing of children to parents on May 20, 2010 from 2 to 4 pm.  Mrs. Ching Aunario introduced the parents to the mission and vision of TAG.  This was followed by a powerpoint presentation in Tagalog about the TV viewing habits of children, the good and bad effects of too much TV viewing.  The parents were likewise taught on how to be pro-active and be vigilant in monitoring the contents of TV shows.  Mrs. Girlie Lucila shared with the parents on monitoring the content of TV programs in terms of values portrayed and decency in speech, dressing and action.  Girlie shared her expertise on the promotion of a healthy love for country as she is an authority on the subject.  She teaches Tourism at the Punlaaan School, which she also introduced to the parents.  Many parents were also interested about Punlaan as they approached her after the session.

Then, Ching talked further about the other areas wherein parents have to alert in monitoring TV shows  such as contribution to the intellectual development of the children and respect for religious beliefs.  Afterwards, the parents were taught on how to accomplish the TAG Assessment Sheet that lists down the above-mentioned areas of concern of TV contents.  They were informed about the details of each of the five major items to watch out for and on how to give grade points to each of the five items.  Adding up the points would give a total with a corresponding discussion on whether or not the TV show is recommended for children.

A list of e-mail and post office addresses as well as contact numbers of  authorities, TV networks and other agencies were likewise provided to the parents who were enthused to call, talk, text, lobby and write letters to express their reactions on TV shows.

The seminar  aimed for parents to be informed, aware and discerning of their obligation to make sure their children watch only wholesomely educational TV shows.  Parents were also encouraged to be more concerned and conscious of their rights express readily their opinions about the content of TV programs so as to help mold the mind and character of our children in line with nation-building.

A Dialog With Scriptwriters

Posted on : 09-06-2010 | By : admin | In : Feedback, News



The Philippine Daily Inquirer featured an article on 19 May 2010, on page F4, titled “Media dialogue points out what local TV lacks” (Read article HERE).  It mentioned about the 2nd Dialogue with Media Practitioners as attended by the creative heads of the different TV stations and film scriptwriters, novelists, newspaper columnists, teachers, parents and students.  Said event was initiated by the National Council for Children’s Television (NCCT) headed by Executive Director Mr. Frank G. Rivera, in cooperation with the Department of Education.

We commend the NCCT for finally putting into action the laudable provisions of the Children’s Television Act that endorses child friendly television shows.  Said dialogue with media people should be held regularly to raise the benchmark of TV contents in shaping and molding properly in values our children – the future leaders of our country.

We, the parents, are sadly concerned about the proliferation of TV shows that lack depth and sorely missing in substantive/educational content.  Parents must unite to voice out their opinion and tell the TV Presidents, Network Operators and TV Executive Producers what they honestly think about the kind of programs being shown.  Parents should be vigilant and pro-active in monitoring TV shows in terms of values portrayed, decency in speech, action and dressing, contribution to intellectual development of the viewers, promotion of a healthy love for country, and respect for religious beliefs.

Our favorite TV personalities bravely express what they think on a myriad of topics on television.  Why can’t we, parents, tell also with the same candor what we think of the things they let us see on TV? Parents can call, text, lobby, talk and write to people who can help.  Parents have as much right as the people who run the TV shows.  Parents and TV operators have an important responsibility in shaping the minds and hearts of our children.  Let’s be committed in carrying out this responsibility and bring about a positive change in society,  starting with the appropriate content of TV shows that our children watch, in line with nation-building.

Mrs. Ching D. Aunario


Ms. Chary  Mijares


Atty. Iris V. Baguilat


Ms. Arlene Aguinaldo


Mrs. Ma. Ana D. Paule Mrs. Daisy M. Cabral


Members, Television Advocacy Group (TAG)


TAG invites Professor Randy David to talk about the Philippine Elections

Posted on : 31-05-2010 | By : admin | In : Announcements, News


In preparation for the coming elections on 10 May 2010, TAG invited Professor Randy David to give a talk on 13 March 2010, Saturday, from 9 A M to 12 noon.  His topic was on “Current State of Philippine Politics”.  The venue of the talk was at the Antel Platinum Tower, Penthouse, 154 Valero Street,  Salcedo Village, Makati City (near Citibank).

Earlier, on 09 March 2010, Tuesday, from 6:30 P M to 7:30 P M, Atty. Girlie Noche also gave a talk on “A Catechism on Family and Life for the 2010 Elections.”  The talk was held at the fourth floor of the Bank of Commerce, Ayala Avenue, Makati City.

Post your thoughts and reactions below or tweet us by adding @tvadvocacy on your tweets.

You can make TV programs kid friendly

Posted on : 26-05-2010 | By : admin | In : Announcements, News


Just download the link below and fill up the TAG Assessment form. The word document also contains the e-mail and postal address of people you can write to about programs that you may find offensive to children and other viewers.

Make your opinion count. Make TV safe for your children to watch.

You can also email you TAG Assessment sheets to

tag_makati@yahoo.com and tagalabang@yahoo.com

Download PDF version
Download MS Word version

Investing in Moral Capital and Good Governance: Will it Boost Work Excellence?

Posted on : 01-05-2010 | By : admin | In : Announcements, News



The forum aims to highlight the truth that work excellence is perfectly compatible with human integrity or in today’s business parlance,

moral capital. “Moral capital is excellence of character, or the possession and practice of a host of virtues appropriate for a human being

within a particular socio-cultural context.” Business is a wide-ranging field where all the virtues can and need to be lived.


The global financial meltdown had been marked by shortages — of oversight, due diligence and moral fortitude, bringing to the fore a

similar observation by  A.J. Sison, a professor of business ethics at the University of Navarra, Spain, following the Enron experience,

that “no amount of human, intellectual or social capital could make up for the lack of moral capital among workers for the long-term

success of a business enterprise.”


• Dr. Jesus P. Estanislao, the country’s premier stalwart for corporate governance, will deliver the keynote address on how one can

“continuously inculcate within the corporate culture a deep commitment to performance, ethics and social responsibility, to permanently

secure the foundations for good governance and responsible citizenship.”

• The Securities and Exchange Commission, under the strong leadership of its Chair, Atty. Fe B. Barin, released in July 2009 SEC Memorandum Circular No. 6 revising  the Code of Corporate Governance for implementation  by covered institutions. She will expound to us why “both professional competence and moral consistency are necessary”, and why “development is impossible without upright men and women, without financiers and politicians whose consciences are finely attuned to the requirements of the common good.”

•  Today we hear much talk of ethics in  the world of economy,  finance  and business. Pope Benedict XVI in his recent encyclical, “Charity in Truth” says: “The world needs ethics in order to function correctly — not any ethics whatsoever, but an ethics which is people-centred”.

Ms. Agnes D. Fernando will elaborate on the importance of the “moral culture in which markets exists”, and why the economy is not a “moral-free zone”: both honesty and generosity are absolutely required if the market is to work and to serve the common good.


Posted on : 30-07-2009 | By : admin | In : News


St. John Mary Vianney Academy welcomed warmly the contingent from TAG in their Parents General Assembly last Saturday, July 25.  Mrs. Lydia Dumlao, Principal of the school, introduced the speakers of Tag beginning with Mrs. Ching Aunario.

Ching spoke in detail what TAG is: its origins, its mission and vision, the methodology to attain its various goals, and its long term plans.  She likewise made the audience consider the influence (bad and good) television has on children.  She stressed, however, more on TV’s negative affects as she warns parents that kids are now desensitized to violence and are no longer modest in their attire.

Ching presented the assessment form as a guide when making a TV show review.  She then detailed the five action options as the next step.  These are: call, write, lobby, talk and text.

The next speaker introduced was Mrs. Betsy Ramos who presented the contents and workings of the TAG website.  Most importantly, the website details the contact information of various TV networks, newspapers, and relevant government units.  It also has some sample letters, select TV reviews and schedule of activities.

Invitation – Talk on “Responsible Viewership”

Posted on : 25-07-2009 | By : admin | In : Announcements, News


Where: St John Mary Vianney Academy, Aster Street, La Colina Subdivision, Antipolo City*
Telephone No.: 646-1269
When: 25 July 2009, Saturday
Time: 9:00 am


* If you are in Marcos Highway, turn right to Sumulong Highway going to Antipolo.  About 500 meters away, turn right to the street that has Caltex and Shell stations fronting each other.  The end of that street is the La Colina Subdivision.

Youth and Media ‘Face-Off’

Posted on : 13-10-2008 | By : admin | In : Columns, News


This is verbatim copy of Merci Suleik’s column entry in Business World.

The third in a series of dialogues between young Filipino women of today and media leaders will take place in a lighthearted yet straightforward forum on Saturday, Sept. 13, 2008, at the Tanglaw University Center, Examiner St., West Triangle, Quezon City from 8:30 in the morning to 12:00 noon. Young ladies, especially between the ages of 15 and 20, will share their thoughts on how media affect them, and how they would like media to listen to them too.

What do our young ladies think about media, and how do they think media respond to their needs and aspirations? They ask: “Is there a place for us in media?” Equally, they would like to know if media recognize their need to be treated not merely as objects of consumer advertising, but as responsible young citizens who have a role in their communities and in society, as well as in the national economy.
We all know that media in their present forms — print, radio, television (then simply considered together as “tri-media”) and the current fourth and very powerful medium, the Internet — exert a very powerful influence. Media impact on the economic, political, cultural, educational, and spiritual lives of people, sometimes for the good, and sometimes not beneficially. Media play an indispensable role in a market economy such as ours, supporting business, industry, and commerce, thus helping to spur economic growth, employment, and prosperity.

Advertising, which uses media as a vehicle, exerts a pervasive force that influences attitudes and behaviors in today’s world, through the way it creates an image of products, and even of persons. Advertising, however, is selective about the values and attitudes it seeks to foster and encourage, promoting some while ignoring others — all in the name of bringing to attention the product that is endorsed.

This is of grave concern to our young people. They feel that their youth, their beauty, their joie d vivre, is being exploited by media. Beauty products, clothing (including underwear), food, sports and recreation, lifestyle choices — if you will notice, have been utilizing the nubile bodies of young ladies to promote these. There has been an increasing tendency to place our young girls in harm’s way, because of the “modern” thinking that modesty and chastity are outmoded attitudes, and that “love” is now considered as merely pleasurable self-indulgence.

Our young girls are increasingly worried that they are considered “not cool” if they are modest and chaste, if they are offended when their sisters are used so brazenly. But the truth is that many of them affirm that chastity is a virtue that develops their true mastery of their characters, making them capable of respecting and fostering respect for their bodies. Many of them today realize that modesty is the “guardian” of chastity, and that in the final analysis, female modesty elicits a reciprocal response from men, encouraging them to become gentlemen, behave honorably, and develop the manly virtues that deserve the gift of a woman’s body and soul.

In an age when love has been debased to mere sexual activity, the latter glamorized through various forms of media — magazines and books, movies, television, newspapers, radio, and now, the Internet — our youth would like to rise to the challenge that will show their elders that chastity is not “weird” or impossible. They wish to affirm that they would like to mature as stable and joyful persons, capable of raising wholesome families when the time comes. They would like to voice out that they object to the daily assault on their persons through exploitation by magazines, television advertisements, huge billboards that depict young men and young women in various stages of undress (some even suggestive of coupling) to sell products that purport to enhance their desirability to the opposite sex.

Some of those who will come to this forum have been to the XXIII World Youth Day, where they heard the Holy Father, Pope Benedict XVI, exhort them to the mission fulfilling the message, “You will receive power when the Holy Spirit has come upon you; and you will be my witnesses.” (Acts 1:8) They heard the Holy Father say that he knows that “many young people view their lives with apprehension and raise many questions about their future,” anxiously asking, “How can we fit into a world marked by so many grave injustices and so much suffering? How should we react to the selfishness and violence that sometimes seem to prevail? How can we give full meaning to life?” He answered these anxieties by saying that “there is a need for young people who will allow God’s love to burn within them and who will respond generously to his urgent call,” inviting “young people to be bearers of the good news….” Moreover he understands “the difficulty that adults undoubtedly find in approaching the sphere of youth in a comprehensible and convincing way” and thus urges the youth to take this task upon themselves, because they know “the ideals, the language, and also the wounds, the expectations, and at the same time the desire for goodness” that they feel.

The Holy Father, too, has frequently spoken about the responsibility of media and their role as authentic and courageous witnesses of truth. In his message for the 42nd World Communication Day, he praised media for their invaluable contribution in spreading literacy, fostering a sense of community, making possible the fostering and strengthening of understanding among nations. But he warned about the pitfalls and dangers that media could fall into, so that instead of being messengers of the truth, they could be transformed into instruments of ideological distortions and aggressive merchants for the unmitigated culture of consumerism that envelopes our world today.

In this frank, uninhibited, yet respectful and lighthearted dialogue, the young ladies who will come to this forum entitled, “Is there a place for us in media?” will interact with such media leaders as Ms. Chi Chi Fajardo-Robles, a media practitioner and educator and a former radio, TV news anchor and public affairs host (who will act as moderator), Ms. Emily Abrera, advertising guru and chairman emeritus of McCann Worldgroup, Mr. Mag Cruz Hatol, secretary-general of Anak TV, Ms. Maloli Espinosa, president, Kapisanan ng mga Brodkaster ng Pilipinas, and Ms. Charm de Asis-Guce, academic tutor and expert on character and values formation for the youth. Also an interesting aspect of this forum will be a debate by the debating societies of Ateneo and FEU, the focus of their “face-off” being along the lines of “Is there room for virtue in virtual reality?”

Indeed, who would be most concerned but our young, who are the prime users and targets of the latest developments in information technology, and who would like to respond to the mission entrusted to them by the Holy Father during the recent World Youth Day in Sydney, Australia.

Cinemalaya Kids’ Treats

Posted on : 24-07-2008 | By : admin | In : Feedback, News


I would like to congratulate Ms. Alice Panares, Executive Director of the National Council for Children’s Television (NCCT), for the success of the Cinemalaya Kids’ Treats held on July 12 and 13, 2008 at the Cultural Center of the Philippines. The NCCT invited about 900 high school students and parents and teachers from 26 high schools to view and give their comments about the films, as part of the media education and film appreciation activities of the NCCT.

The Kids’ Treats featured independent films on, for, and about children and young teens. The Dying Planet by Katrina Therese Olon, a 12-year-old, 7th grader from PAREF Woodrose School, was an eye opener that helped the viewers appreciate nature and realize their responsibility to preserve ecology and the environment. Another entry which was entitled Adam’s Family by Donnie Sacueza was inspiring as it portrayed the features of a happy family such as the effort to maintain peace among family members, loving, respectful of elders, helpful with each other, united, and showing a spirit of service, among others.

Many more films were viewed by the young students who were asked to evaluate and write their comments about the films shown. The event was a giant positive step towards the education of the youth who are encouraged to become more discerning media consumers. Hopefully, these young people can greatly influence television and film producers to come up with wholesome, educational and value-forming programs/shows that are truly entertaining and uplifting for the viewers. The young, our future leaders, are taught to be pro-active and verbalize their ideas of what constitutes wholesome shows/programs.

Again, kudos to Ms. Alice Panares for such a highly impressive project! The public and private sectors should give their utmost support, morally and financially to the noble undertakings of NCCT, in line with nation-building.

~Ching D. Aunario

TAG! You’re it!

Posted on : 31-05-2008 | By : admin | In : Columns, News


Are you concerned about what you and your children watch on television? A typical Filipino child watches up to 24 hours of TV a week, an average of four hours a day. By the age of 30, he would have spent four to five years of his life watching television. That’s one hour more a day compared to the time he spends on nourishment (if you lumped regular meal and snack times into three hours a day),and half of the time he spends at rest (if he sleeps eight hours a day). And how does that measure against the time he has to spend in school and do his homework — we’re not even counting commuting time. So, shouldn’t we be concerned about what nourishes his mind and forms his emotional, let alone his spiritual growth?

Television is a form of mass media that has ubiquitously formed a substantial segment of our lives-it caters to the largest possible audience. It is currently the most influential and powerful communications medium in the world. Indeed, TV has become so pervasive in the lives of most people, at whatever income level they may belong, that it has practically set standards on how people live (through shows such as those depicting the lives of the ‘rich and the famous’), on what products to buy, and what persons to emulate and consider as role models.

Television affects our children both positively and negatively. Looking at it from the positive side, TV can (1) educate the child, (2) help him develop memory and problem-solving skills, (3) help him to be aware of what is happening around him, and. (4) help him to make considered -judgments on what is right and wrong.

How TV Viewing Affects Children’s Health

Posted on : 31-05-2008 | By : admin | In : Columns, News


With due permission from the author, we cite the article of Ms. Cathy Babao-Guballa entitled “How TV Viewing Affects Children’s Health” in last Sunday’s Philippine Daily Inquirer. We find this very interesting and relevant to share with our members and friends. Philippine Daily Inquirer, Sunday Lifestyle Section, 09 March 2008, Roots and Wings (cathybabao@gmail.com)

Ms. Guballa related her own experience as a mother where the television set and the computer have become her and her children’s “battlegrounds”. She added that more often than not, these have become the root of all evil. She mentioned a New York Times article, “A One-Eyed Invader in the Bedroom,” where Health columnist Tara Parker Pope wrote about how having a television in a child’s bedroom can wreak havoc on a child’s psyche and health. Based on numerous studies and interviews with countless pediatricians all over the United States, where your child watches TV often matters, just as much as being able to control the amount of time that the child watches television.

TAG and the MTRCB: A Meeting of Minds and A Shared Cause

Posted on : 31-05-2008 | By : admin | In : News


At the sixth floor of the President Tower at 2 pm of the 28th of February 2008, TAG members had the opportunity to get together with MTRCB’s Chairman Ma. Consoliza Perez-Laguardia and Board Members Atty. Eric Henry Joseph F. Mallonga, Atty. Benedicto H. Tarnate Sr., and Mrs. Betty I. Molina. It was an informal meeting with the Chairman welcoming their visitors warmly as introductions were exchanged across the room. Even as the groups got down to business and friendly batterings occurred, the office retained its friendly atmosphere and everyone maintained their openness to the ideas of each attendant.

TAG Once Again Mentioned in Dr. Bernardo Villegas’ Column

Posted on : 31-05-2008 | By : admin | In : Columns, News



While visiting Toronto, Canada last December to give a series of lectures to IESE Business School alumni and others, I had occasion to see the recently purchased flat of my 25-year-old nephew, Jaypeeh. I was very proud to see him financially independent of his mother by making a hefty income as a much sought-after auto mechanic. Canada typifies a progressive society in which professionals with technical skills can earn more than university graduates.