TAG's Mission:

We aim to positively influence the content of our local TV programming in terms of values portrayed; decency in speech, dressing and action; contribution to intellectual development of viewers; promotion of a healthy love for country; and, respect for religious beliefs.


Posted on : 28-06-2010 | By : admin | In : Columns, News


Rev. Fr. Henry P. Bocala has graciously allowed us to post one of his articles entitled FAITH AND FOOTWEAR: WAGING A RELIGIOUS-CULTURAL WAR. It is a very interesting read in the light of today’s lifestyle. A great read to start the week.

Download the Word version HERE or open the PDF file HERE

What are your comments about the article? Post them below or tweet us by adding @TVadvocacy to your tweets! Want to submit an article or review? Send them at tag_makati@yahoo.com

Kids dolled up like little Beyoncés

Posted on : 17-06-2010 | By : admin | In : Columns, News


Mr. Nestor Torre of The Philippine Daily Inquirer writes about how various sexual antics on TV are affecting our culture and children.  Read the full article HERE.

What are your comments about the matter? What do you think we should do as viewers and/or parents to make sure that children are not exposed to these kinds of entertainment?

Tweet us by adding @tvadvocacy to your tweets or commenting below.

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Junking Noynoy

Posted on : 29-04-2010 | By : admin | In : Columns


Mr. Antonio J. Montalvan II, writer for the Philippine Daily Inquirer, has graciously allowed us to post his eye opening article regarding the RH Bill and Presidential candidate Noynoy Aquino.

Junking Noynoy

By Antonio J. Montalvan II
Philippine Daily Inquirer
First Posted 21:10:00 04/25/2010

THERE may be no such thing as a Catholic vote, but not for long. Notice, for example, how presidential candidates who used to be uncompromising in their stand on reproductive health have suddenly turned nuanced in their language, suddenly sounding neither here nor there whether they truly are for or against reproductive health.

The most nuanced stand on reproductive health is Noynoy Aquino’s. From his “I don’t care if the Catholic Church will abandon me because of my support for the reproductive health bill,” his last pronouncement tried very hard to please pro-lifers. “I am against legislating the use of artificial contraception; however, contraceptives must be provided for those who ask”—meaning, he will commit public funds for its promotion.

Watching Ramon San Pascual and Sylvia Estrada Claudio, both prominent anti-life advocates (and media talk show favorites, on Cheche Lazaro’s ANC talk show “The Platform”), expressing disappointment at Noynoy’s nuanced stand, it was not surprising that Noynoy got low marks from them. Well, for his nuanced stand, he is also getting low marks from pro-lifers. And for a very good reason.

It is not farfetched to think that a Noynoy presidency will open the floodgates to artificial contraception. Noynoy is surrounded by senatorial candidates who hold the most radical views on reproductive health. They are Neric Acosta, Risa Hontiveros-Baraquel, Ruffy Biazon and Teofisto Guingona III. Noynoy’s stand may be nuanced for now—we know that is just for election posturing—but not when he assumes the presidency. It is just all glib-tongue, campaign lingo. These days, he no longer admits that he was advised by Jesuit friends to support reproductive health. No, that would not be a vote-getting line.

But Noynoy’s reproductive health stand has the liberal media and poll survey organizations on his side. Media, especially television, are mostly anti-life. In measuring the candidates’ stand on reproductive health, “The Platform” never had anyone from the pro-life side on board.

Media personalities, especially those who mix inane editorial commentaries with the news, gloat over the fact that surveys have shown that the Filipino electorate will vote for a candidate who will legislate for artificial contraception.

Surveys, however, have nothing to do with measuring political correctness. Morality is not measured by popularity. Anti-life advocates obfuscate many aspects of the reproductive health issue. Survey respondents are not expected to be fully knowledgeable of the pros and cons. Much of the statistics, especially from the experience of countries that have opted for full contraceptive availability, are not being made known. That is not pro-choice.

It is absolutely not pro-choice when anti-lifers are silent on the fact that many of these contraceptives are actually abortifacients. It is not pro-choice when they give mute testimony to the fact that abortion has actually risen in countries that have made contraception the norm. Because they purposely keep quiet on the fact that contraception promotes sexual promiscuity among the young, they proclaim early on that they are against abortion. But that is a lie of the nth magnitude. Contraception and abortion, as the statistics say, are actually Siamese twins.

Survey respondents also are unaware of the demographic winter. It is only candidate Ruffy Biazon who has so far expressed publicly that he fears, however, that we may go the way of Singapore: an aging population where government has to spend exorbitantly on social welfare but is now expressing mea culpa by asking its citizens to reproduce more children. It goes without saying, of course, that basketcase Philippines can ill afford to support an aging population. But survey respondents are nowhere near those data.

The most serious charade, however, is mouthing the line of overpopulation. That is definitely a bogey. Humans are resources that governments only fail to develop because of graft and corruption and misgovernance. There is no such thing as overpopulation.

Early this month, Task Force Family and Life (TFFL), a national advocacy group that counts lay members in parishes all over Luzon, the Visayas and Mindanao, has come up with a list of candidates who have remained consistently pro-life. No, there may not be a Catholic vote but even reproductive health advocates consider it as an electoral issue. And so who is to stop TFFL from endorsing Franklin Drilon (Liberal Party), Juan Ponce Enrile (Pwersa ng Masang Pilipino), Jo Imbong (Ang Kapatiran), Alex Lacson (Liberal Party), Gwen Pimentel (Nacionalista Party), Adrian Sison (Ang Kapatiran), Vicente Sotto (Nationalist People’s Coalition) and Francisco Tatad (Pwersa ng Masang Pilipino) as the pro-life candidates to vote for? TFFL also endorses the pro-life party-list group ABA. After all, it was the pro-life legislators who were responsible for killing the reproductive health bill in Congress.

And Noynoy? He is a danger to watch for, unless we fill Congress with legislators who believe that reproductive health is consistent with abortion and with the destruction of our youth and our families. But the presidency is pivotal. Noynoy, for all his traditional political antics, does not deserve it, not even if we have a St. Cory. Why, he might even derail her canonization.

* * *

Comments to montalvan_antonio@g.cu.edu.ph

What are your comments about the article? Post them below!

Youth and Media ‘Face-Off’

Posted on : 13-10-2008 | By : admin | In : Columns, News


This is verbatim copy of Merci Suleik’s column entry in Business World.

The third in a series of dialogues between young Filipino women of today and media leaders will take place in a lighthearted yet straightforward forum on Saturday, Sept. 13, 2008, at the Tanglaw University Center, Examiner St., West Triangle, Quezon City from 8:30 in the morning to 12:00 noon. Young ladies, especially between the ages of 15 and 20, will share their thoughts on how media affect them, and how they would like media to listen to them too.

What do our young ladies think about media, and how do they think media respond to their needs and aspirations? They ask: “Is there a place for us in media?” Equally, they would like to know if media recognize their need to be treated not merely as objects of consumer advertising, but as responsible young citizens who have a role in their communities and in society, as well as in the national economy.
We all know that media in their present forms — print, radio, television (then simply considered together as “tri-media”) and the current fourth and very powerful medium, the Internet — exert a very powerful influence. Media impact on the economic, political, cultural, educational, and spiritual lives of people, sometimes for the good, and sometimes not beneficially. Media play an indispensable role in a market economy such as ours, supporting business, industry, and commerce, thus helping to spur economic growth, employment, and prosperity.

Advertising, which uses media as a vehicle, exerts a pervasive force that influences attitudes and behaviors in today’s world, through the way it creates an image of products, and even of persons. Advertising, however, is selective about the values and attitudes it seeks to foster and encourage, promoting some while ignoring others — all in the name of bringing to attention the product that is endorsed.

This is of grave concern to our young people. They feel that their youth, their beauty, their joie d vivre, is being exploited by media. Beauty products, clothing (including underwear), food, sports and recreation, lifestyle choices — if you will notice, have been utilizing the nubile bodies of young ladies to promote these. There has been an increasing tendency to place our young girls in harm’s way, because of the “modern” thinking that modesty and chastity are outmoded attitudes, and that “love” is now considered as merely pleasurable self-indulgence.

Our young girls are increasingly worried that they are considered “not cool” if they are modest and chaste, if they are offended when their sisters are used so brazenly. But the truth is that many of them affirm that chastity is a virtue that develops their true mastery of their characters, making them capable of respecting and fostering respect for their bodies. Many of them today realize that modesty is the “guardian” of chastity, and that in the final analysis, female modesty elicits a reciprocal response from men, encouraging them to become gentlemen, behave honorably, and develop the manly virtues that deserve the gift of a woman’s body and soul.

In an age when love has been debased to mere sexual activity, the latter glamorized through various forms of media — magazines and books, movies, television, newspapers, radio, and now, the Internet — our youth would like to rise to the challenge that will show their elders that chastity is not “weird” or impossible. They wish to affirm that they would like to mature as stable and joyful persons, capable of raising wholesome families when the time comes. They would like to voice out that they object to the daily assault on their persons through exploitation by magazines, television advertisements, huge billboards that depict young men and young women in various stages of undress (some even suggestive of coupling) to sell products that purport to enhance their desirability to the opposite sex.

Some of those who will come to this forum have been to the XXIII World Youth Day, where they heard the Holy Father, Pope Benedict XVI, exhort them to the mission fulfilling the message, “You will receive power when the Holy Spirit has come upon you; and you will be my witnesses.” (Acts 1:8) They heard the Holy Father say that he knows that “many young people view their lives with apprehension and raise many questions about their future,” anxiously asking, “How can we fit into a world marked by so many grave injustices and so much suffering? How should we react to the selfishness and violence that sometimes seem to prevail? How can we give full meaning to life?” He answered these anxieties by saying that “there is a need for young people who will allow God’s love to burn within them and who will respond generously to his urgent call,” inviting “young people to be bearers of the good news….” Moreover he understands “the difficulty that adults undoubtedly find in approaching the sphere of youth in a comprehensible and convincing way” and thus urges the youth to take this task upon themselves, because they know “the ideals, the language, and also the wounds, the expectations, and at the same time the desire for goodness” that they feel.

The Holy Father, too, has frequently spoken about the responsibility of media and their role as authentic and courageous witnesses of truth. In his message for the 42nd World Communication Day, he praised media for their invaluable contribution in spreading literacy, fostering a sense of community, making possible the fostering and strengthening of understanding among nations. But he warned about the pitfalls and dangers that media could fall into, so that instead of being messengers of the truth, they could be transformed into instruments of ideological distortions and aggressive merchants for the unmitigated culture of consumerism that envelopes our world today.

In this frank, uninhibited, yet respectful and lighthearted dialogue, the young ladies who will come to this forum entitled, “Is there a place for us in media?” will interact with such media leaders as Ms. Chi Chi Fajardo-Robles, a media practitioner and educator and a former radio, TV news anchor and public affairs host (who will act as moderator), Ms. Emily Abrera, advertising guru and chairman emeritus of McCann Worldgroup, Mr. Mag Cruz Hatol, secretary-general of Anak TV, Ms. Maloli Espinosa, president, Kapisanan ng mga Brodkaster ng Pilipinas, and Ms. Charm de Asis-Guce, academic tutor and expert on character and values formation for the youth. Also an interesting aspect of this forum will be a debate by the debating societies of Ateneo and FEU, the focus of their “face-off” being along the lines of “Is there room for virtue in virtual reality?”

Indeed, who would be most concerned but our young, who are the prime users and targets of the latest developments in information technology, and who would like to respond to the mission entrusted to them by the Holy Father during the recent World Youth Day in Sydney, Australia.

Letters: PhilStar Article, Drama – An Apostolate

Posted on : 04-07-2008 | By : admin | In : Columns, Feedback, Letters


Sent: 13 June 2008
Newspaper: PhilStar
Article Title: Drama – An Apostolate
Written by: Fr. James B. Reuter, SJ

Dear Sir:


This is in reaction to the article of Fr. James B. Reuter on 07 June 2008 entitled “Drama – An Apostolate!”

I am happy to note that someone in media like Fr. Reuter is reminding that “Our current media men and women should realize that their job is an apostolate… And they would not lose their following if they tried to present the truths of the Gospel… In the heart of every Filipino there is a hunger for God.”

The current state of the television industry, which should be a vehicle to teach values, leaves much to be desired. We see gyrating girls clad in skimpy attires dancing as background for hosts in prime time TV shows such as Wowowee, The Singing Bee and Eat Bulaga. Girls flaunt their cleavages and almost exposed breasts. Are these the role models impressed upon the young and old who ogle and stare at them?

TV should educate the viewers and not used as avenue to stimulate their sexual urges through the brazen exposure of the dancers’ bodies. TV network operators, producers, hosts, actors, actresses, dancers, etc. should give respect and dignity to the human body. They have the responsibility to use television as a medium in nation-building. The TV show Goin’ Bulilit should portray roles appropriate for young children and not usurp adult behaviour in a negative way.

Beauty is not measured by how much exposure is given to the girls’ bodies. And this is an invitation for ‘fashion designers to combine modesty with beauty and style’, as a noted writer puts it.

Indeed, media men and women can be God’s spokespersons through their works imbued with His teachings on prudence, fortitude, temperance and justice. Moreover, an honest profession done for the glory of God can be sanctified and that the extraordinary fulfilment of one’s daily ordinary duties are effective avenues to spread Christ’s message, as taught by St. Escriva, whose feast day we celebrate on June 26. Media people are encouraged to offer their vocation as the Saint wrote: “You are to be yeast within the great multitude that make up humanity…. In this way, with God’s grace and your own correspondence to it, you will act as leaven throughout the world, adding quality, flavour, and volume to the bread of Christ so that it can nourish the souls of others.” (Forge, 973)

Thank you.

Very truly yours,

Mrs. Ching D. Aunario
chingauna [at] yahoo [dot] com

cc: MTRCB, Channel 2, Channel 7

Letters: Drama–an Apostolate, Fr. James B. Reuter

Posted on : 11-06-2008 | By : admin | In : Columns, Feedback, Letters


Sent: 07 June 2008
Article: (Column) Drama–an Apostolate

The Philippine Star
R. Oce, Jr. & Railroad Sts.
Port Area, Manila
info [at] philstar.com.ph

Dear Fr. Reuter:

I am with a group of television viewers and we call ourselves TV Advocacy Group or TAG. Our main objective is to positively influence the content of our local TV programming in terms of values portrayed; decency in speech, dressing, and action; contribution to intellectual development of viewers; promotion of healthy love for country; and respect for religious beliefs. We monitor select local shows and write our feedback to the concerned television station, copy furnished MTRCB and a daily newspaper. We have a website, www.tvadvo.com. where our feedback letters, reviews and articles are posted.

Your article today in The Philippine Star entitled, “Drama – an Apostolate!” caught my attention and indeed made me reminisce those days when we got to watch television programs which teach good values.

I still recall ‘Santa Zita and Mary Rose’ and perhaps one of the country’s producers can do a similar program with your guidance, portraying, like you said, ‘the deep human values of the Gospel in a way that people could understand and appreciate’. I believe it is time we go back to the basics in order to instill in the hearts and minds of our viewers, especially the young, the good news of Our Lord as well as the beauty of the Filipino values and traditions.

I would also like to quote your last paragraph as it brings a beautiful message of hope, “Our current media men and women should realize that their job is an apostolate… And they would not lose their following if they tried to present the truths of the Gospel… ‘In the heart of every Filipino there is a hunger for God.’

Thank you, Father, and please include us in your prayers.


Gerly de Castro
TAG, Alabang Chapter

cc: Mr. Isaac G. Belmonte, Editor-in-Chief | Ms. Consoliza Laguardia, Chairman, MTRCB

TAG! You’re it!

Posted on : 31-05-2008 | By : admin | In : Columns, News


Are you concerned about what you and your children watch on television? A typical Filipino child watches up to 24 hours of TV a week, an average of four hours a day. By the age of 30, he would have spent four to five years of his life watching television. That’s one hour more a day compared to the time he spends on nourishment (if you lumped regular meal and snack times into three hours a day),and half of the time he spends at rest (if he sleeps eight hours a day). And how does that measure against the time he has to spend in school and do his homework — we’re not even counting commuting time. So, shouldn’t we be concerned about what nourishes his mind and forms his emotional, let alone his spiritual growth?

Television is a form of mass media that has ubiquitously formed a substantial segment of our lives-it caters to the largest possible audience. It is currently the most influential and powerful communications medium in the world. Indeed, TV has become so pervasive in the lives of most people, at whatever income level they may belong, that it has practically set standards on how people live (through shows such as those depicting the lives of the ‘rich and the famous’), on what products to buy, and what persons to emulate and consider as role models.

Television affects our children both positively and negatively. Looking at it from the positive side, TV can (1) educate the child, (2) help him develop memory and problem-solving skills, (3) help him to be aware of what is happening around him, and. (4) help him to make considered -judgments on what is right and wrong.

How TV Viewing Affects Children’s Health

Posted on : 31-05-2008 | By : admin | In : Columns, News


With due permission from the author, we cite the article of Ms. Cathy Babao-Guballa entitled “How TV Viewing Affects Children’s Health” in last Sunday’s Philippine Daily Inquirer. We find this very interesting and relevant to share with our members and friends. Philippine Daily Inquirer, Sunday Lifestyle Section, 09 March 2008, Roots and Wings (cathybabao@gmail.com)

Ms. Guballa related her own experience as a mother where the television set and the computer have become her and her children’s “battlegrounds”. She added that more often than not, these have become the root of all evil. She mentioned a New York Times article, “A One-Eyed Invader in the Bedroom,” where Health columnist Tara Parker Pope wrote about how having a television in a child’s bedroom can wreak havoc on a child’s psyche and health. Based on numerous studies and interviews with countless pediatricians all over the United States, where your child watches TV often matters, just as much as being able to control the amount of time that the child watches television.

TAG Once Again Mentioned in Dr. Bernardo Villegas’ Column

Posted on : 31-05-2008 | By : admin | In : Columns, News



While visiting Toronto, Canada last December to give a series of lectures to IESE Business School alumni and others, I had occasion to see the recently purchased flat of my 25-year-old nephew, Jaypeeh. I was very proud to see him financially independent of his mother by making a hefty income as a much sought-after auto mechanic. Canada typifies a progressive society in which professionals with technical skills can earn more than university graduates.

Greater Vigilance on TV Watching by Children

Posted on : 31-05-2008 | By : admin | In : Columns, News


by Bernardo M. Villegas (28 December 28 2007, Opinion & Editorial of The Manila Bulletin)

A recent lecture I gave in Toronto, Canada to business executives was a welcome opportunity for me to take a closer look at the Canadian way of life and especially the role of electronic media in the family.

I have a nephew and a niece who are both preparing to get married in the near future. Among the advice I wanted to give them had to do with the way they have to bring up the children that God will give them in a highly developed society like Canada. Uppermost in my mind was the explosion in media technology and the dangers children face if left unguided and unsupervised in the use of television, cell phones, the Internet and other media technologies.

College Students get to know TAG

Posted on : 31-05-2008 | By : admin | In : Columns, News


By: Marivic San Luis

This article was published in the Pintig, a weekly bulletin of the Rotary Club of University District Manila.

Last October 27-28, 2007, Tagaytay Haven Resort was the venue of a day and a half leadership training workshop for 110 intelligent, active and talented young adults (college students) from various universities and colleges under several Rotary Clubs within district 3810. It was RYLA (Rotary Youth Leadership Awards) in action. Indeed, another great opportunity to introduce TAG, one of RCUDM and its President Mr. Wilson Lei’s current projects.

TAG (Television Advocacy Group) was formed a few years ago by a group of housewives and professionals who were concerned in what their children watch on T.V. Now, it has expanded to a group of various vocations, both young and old. It is a group of responsible television viewers whose objective is to promote upright and wholesome shows as to positively influence the content of our local programming in terms of values portrayed, decency in speech, dressing and action, contribution to intellectual development of viewers, promote healthy love for country and respect for religious beliefs. We know the great impact of media, particularly television, in the values formation of its viewers, especially the youth. TAG encourages everyone to be proactive, reactive and let their views be known by the network concerned and many others. TAG encourages the viewers to objectively criticize what is wrong and objectively commend what is right.

Television Advocacy Group

Posted on : 31-05-2008 | By : admin | In : Columns, News


By Bernardo M. Villegas

Published in The Manila Bulletin, Opinion & Editorial, September 8, 2007

IT is gratifying to see how thousands of young married couples are now benefiting from more than thirty years of the educational programs for parents of the EDUCHILD Foundation and similar initiatives in key cities of the Philippine Archipelago. Founded in the 1970s, EDUCHILD’s programs have been directed especially to young parents who were given the necessary principles and practices for the proper upbringing of their children. Through lectures and case discussions, parents have been guided on how to inculcate virtues and values among their children, especially during the first six years of their earthly existence.

I am surprised to see my married nephews and nieces at close range putting into practice what they have learned in these courses. I can say the same thing among my many former students with whom I have continuing contact. Not only are they more systematic and persevering in teaching their little toddlers about proper eating habits, table manners, hygienic practices, and social customs. They are generally more knowledgeable than the former generation of parents about how to inculcate in their children the virtues of order, respect for the dignity of every person (especially the domestic helpers), concern for the physical environment, the spirit of service to others, and the good use of time, among others. These young couples are taking to heart the principle that the first and most important educators are the parents themselves. Especially as regards virtues and values, the teachers in the nursery and primary schools can only supplement what is being done in the home.

The challenge to this new generation of parents is to follow through what they have done in these “first steps’’ of their children as they grow into the age of reason, and especially as they go through the usually turbulent period of adolescence. Here, the most important dimension of the education that should continue at home is the training in the responsible use of freedom. In the first six years of life, the training is predominantly in skills, habits and instincts, although reasons understandable to the child should also be given. But parental authority is the main foundation of the education given. As the child becomes more and more conscious of his free will, however, authority will have to be creatively combined with reasoned motivation. The parents cannot be perceived as tyrants. The goal is to train the maturing child in always using his free will to choose the good. For freedom, as distinguished from license, is the ability to choose the good, not to do as one pleases.

The late Pope John Paul gave numerous guidelines to parents about educating their children in the responsible exercise of freedom. Referring to the very materialistic and consumerist environment that their children faces, the Pope emphasized in his encyclical Centesimus Annus that parents have to teach their children how to subordinate the material and instinctive dimensions of their lives to the interior and spiritual ones. They have to help them grow in responsible freedom as regards material goods, adopting a lifestyle that is simple and austere, convinced that “a man is worth more for what he is than for what he possesses.’’

A special effort has to be exerted in the use of the means of communication and forms of entertainment. In the early years of childhood, it is relatively easy to limit the use of the television and to watch very closely the types of programs to which the children are being exposed. For example, many young parents I know make it a point to have the television always in a public place, never inside the bedroom where the children sleep. Some even lock the TV when they are not around to make sure the children are not unwittingly exposed to harmful programs. But as the children grow up, it becomes more difficult to control their TV watching habits. They just have to be taught how to always be responsible in the choice of programs. That, of course presupposes, that there are still good programs to watch.

Enter the Television Advocacy Group (TAG). TAG is another example of an initiative of parents and other responsible citizens who are responding to a crying need in today’s media environment. It is made up of a group television viewers, many of them parents and grandparents, whose objective is to promote upright and wholesome shows so as to positively influence the content of local television programming in terms of values portrayed; decency of speech, dress and action; contribution to intellectual development of viewers; promotion of the virtue of patriotism; and respect for religious beliefs. There are also university students who form part of TAG. There is a TAG, Jr. association composed of the youth with ages 9 to 15 years old.

TAG is very much in the electronic age. It inaugurated the TAG website last August 18 at the Tanglaw University Center, No. 54 Examiner St., West Triangle Homes in Quezon City. Its portal became operational on August 31, 2007. Its website address is www.tvadvo.com. Those interested in joining may contact Mrs. Conchita Aunario at tag_ makati@yahoo.com or tagalabang@yahoo.com , care of Mrs. Gerly de Castro; or tag_ quezoncity@yahoo.com , care of Mrs. Marivic San Luis. In the same way that EDUCHILD has made an impact on many families all over the Philippines during the last thirty years or so, I am sure TAG can result in better programming of our television shows in the coming years. One can never underestimate the power of consumers, especially if they are spearheaded by concerned parents and grandparents.

Tips from Tippie Olivares’ Workshop

Posted on : 31-05-2008 | By : admin | In : Columns, News


The following tips come from the TV monitoring workshop conducted on 15 September 2006

About the speaker: Ms. Tippie Olivares has a Media Literacy Campaign Advocacy called “I Watch” whose goal is to empower viewers to make more discerning media choices. A mother of 2, she is currently the director and executive producer for WAMFI, We at Media Foundation, Inc.  WAMFI produced a long running radio program, Weather at Home on 558 RMN and a television show for mothers, Mom in the City, on ABC5. Ms. Olivares also conducts workshops for parents, school children and public high school students to help them use media wisely.

  • Be a SIFTER, not a SPONGE – do not absorb everything you see and hear about in media. THINK: Is what I see or hear true or correct? Things are not always what they seem to be.
  • Be a WISE media consumer – be discerning; choose wisely; PROCESS what you see and hear; CONSULT, REACT. In watching TV, learn when to change channels.

We live in a media world; here are some of the media images and how media (including advertisers) defines them:

  1. Beauty – tall, slim, fair, long hair
  2. Sexy is In – the more slim, the better; fashion, cult/worship of body; result is a sexually charged environment and sexiness is emphasized to sell a  product
  3. What’s cool, what’s not – smoking, drinking, cursing, having a boyfriend (bf) or girlfriend (gf), rebel – are all cool; studying is for nerds, losers and lame
  4. What’s fashionable – low rise jeans, cleavage, micro-mini skirts, super tight clothes, bikinis -fashionable
  5. To fall in love with love – the best thing in the world; tolerant of physical intimacy in boyfriend/girlfriend relationship
  6. I do what I want, when I want to – wrong idea of freedom and responsibility; subjective idea of truth; everything is relative
  7. Money = Happiness – buy, buy, buy; the latest anything (cellphones, iPods, etc)
  8. Instant gratification – quick fixes, instant solutions, the easy and convenient (avoids suffering at all costs)
  9. Less is More – have less kids and more enjoyment
  • Be a VIGILANT parent (or any type of elder).  It is strongly suggested that parents monitor what their children watch. Quantity and Quality of watching should be considered.  Evaluate the appropriateness of the show to the age of the child.
  • Have a review form that should incorporate certain items to look out for.
  1. Items to Commend – should be promoted and supported
  2. Things to Discuss with children
  3. Areas of Concern – include media images earlier discussed
  4. Course of Action to Take

The Lunch Viewing MENU

Posted on : 31-05-2008 | By : admin | In : Columns, News


Check out this article taken from Code Red Magazine ( July – August 2007) by Chuck Ramos. What’s for lunch? Balanced meal or indigestion? …take a remote control on your left hand and a fork on your right and enjoy!

THE courses include a mishmash of product-sponsored games, talent contests, quiz games, song and dance portions, and the expected gags and slapstick gimmicks. If you are a discerning person, a seeker of enlightenment and fulfillment, then you can just avoid the two major local stations from 12nn to 2pm. There will be nothing for you there because the two shows being shown there were not made for you and, despite your harshest criticism about the quality of the entertainment they offer, do not need one iota of your sympathy or support. They are doing fine, actually, pretty well, thank you. It’s our right to run our shows the way we want as much as it is your right to watch another channel.

Viewers Get What They Deserve

Posted on : 31-05-2008 | By : admin | In : Columns, News


(This article was published in the Philippine Daily Inquirer, January 20 2007, by Behn Cervantes)

“I TOTALLY AGREE WITH WHAT YOU wrote last week. Please continue with your critiques. We need more of them,” an old friend said to me.

I thanked him politely, then asked: “How come you don’t write yourself? It’s not enough that you say it when we see each other. It’s time you give the newspapers feedback!”

There are many thinking Filipinos. Problem is, even if they think right, they don’t express it—especially to those who could make a difference. More often than not, they expect someone else to say if for them. And even when they agree, they hardly give the writer the support he needs.

Too Passive. This is because we Filipinos are too passive for our own good. We sit around and go “tsk, tsk, tsk” to ourselves and accept bad situations by rationalizing: “Ganyan lang talaga yan, e.” We accept the status quo as if we couldn’t do anything about it. We have lost the power to insist on our rights as an audience.