TAG's Mission:

We aim to positively influence the content of our local TV programming in terms of values portrayed; decency in speech, dressing and action; contribution to intellectual development of viewers; promotion of a healthy love for country; and, respect for religious beliefs.

About TAG

The Television Advocacy Group (TAG) was conceptualized in November 2004 by three (3) pioneering ladies who were determined to make a difference in the field of television, the difference being to improve the content of our local television programming. They were inspired by the teachings of St. Josemaria Escriva, Founder of Opus Dei who said…”Carry out all your duties as a citizen. Do not try to get out of any of your obligations. Exercise all your rights, too, for the good of society” (The Forge, 697). TAG became the project of Volunteers for Initiatives and Advocacies Philippines, Inc. (VIA), a non-stock, non-government organization registered with the Securities and Exchange Commission. VIA fosters socio-civic awareness and volunteerism to uplift the family’s social, economic and educational status.

Through personal networking, the group gradually grew. Training was conducted to understand television and its effects, good and bad, and the elements of scriptwriting and directing as well as to provide a guide to critical viewing.

Several months later, the group organized and defined its goals, its Vision-Mission statement, methodologies, feedback mechanisms, directories of contacts, and TV review assignments. For geographical groupings, we have identified them by chapters—Makati/Manila, Quezon City/Pasig and Alabang / Las Pinas.
TAG’s first consolidated review was on ABS-CBN’s Pinoy Big Brother, a copy of which is hereto cited. Other letters followed suit.

On 12 August, 2006, a talk by Ms. Mikee Cojuangco Jaworski, the Spokesperson for Southeast Asian Foundation for Children’s Television (SEAFCTV), on “Responsible Viewership” was held in Quezon City. In her column in the Business World issue on 23 August 2006, Ms. Merci Suleik wrote about the talk in an article “TAG, You’re It!”.

Other TAG activities included a talk by Ms. Raquel Rey, former Board member of the Movie and Television Review and Classification Board (MTRCB) in September, 2006 and a tour of Optima Digital, a post production company in November 2006.

Regular monthly meetings are held every 1st Saturday of the month. Other plans include a regular column in a newspaper for TV reviews, link-ups with Advertising Board of the Philippines (ADBoard), MTRCB, SEAFCTV, continuous training, and a long term vision of giving an award for upright and wholesome television shows, similar to the Anak TV seal.


To establish an association of TV viewers who can effectively influence the content of local programming on free TV. This means getting network owners, producers, directors, stars and advertisers to hear the association’s opinion on particular media content.


To positively influence the content of local TV programs in terms of:

  1. values portrayed
  2. decency in speech , dressing and action
  3. contribution to intellectual development of viewers
  4. promotion of healthy love for country
  5. respect for religious beliefs